As a roofing professional, you’re well aware that this is a competitive, fast-paced industry. Whether you’re running your own roofing business or working as part of a team, growth, success, and sustainability are always at the forefront of your mind. So, what’s one of the most effective ways to elevate your business, stay updated on industry trends, and increase your credibility? Joining industry associations.
You might be thinking, “Is it really worth it?” The short answer is: absolutely. Industry associations provide a range of benefits that go far beyond just networking. Let’s take a deep dive into why joining an association is one of the smartest moves you can make as a roofing professional.
What Are Industry Associations and Why Do They Matter?
Industry associations are groups formed by professionals within a specific field to represent their interests, promote standards, and offer resources that help businesses within that industry thrive. When it comes to roofing, there are several organizations dedicated to improving the practices, education, and business operations of roofing professionals.
Examples of Key Roofing Industry Associations:
• National Roofing Contractors Association (NRCA)
• Canadian Roofing Contractors Association (CRCA)
• Roofing Contractors Association of British Columbia (RCABC)
• The Roofing Alliance
• National Slate Association
These associations play a significant role in shaping the future of the roofing industry, setting standards, providing education, and offering valuable resources.
Top Reasons Why Joining an Industry Association is a Smart Move
Let’s break down the key reasons why becoming a member of an industry association can propel your roofing business to new heights.
- Networking and Relationship Building
In any business, relationships are key to success—and the roofing industry is no exception. One of the biggest benefits of joining an industry association is the networking opportunities. By attending industry events, conferences, and seminars, you can meet other roofing professionals, suppliers, and potential clients.
Benefits of Networking in Industry Associations:
• Collaborations and Partnerships: Forge partnerships with suppliers, manufacturers, and contractors.
• Lead Generation: Networking events can introduce you to potential clients or project leads that you wouldn’t otherwise have access to.
• Industry Insights: Learn from the experiences and strategies of others in the industry.
As an example, N3 Business Advisors has seen firsthand how the power of networking in associations has led to more referrals, new partnerships, and growth opportunities for roofing businesses. It’s not just about selling; it’s about creating long-term relationships that support mutual growth.
- Education and Training Opportunities
The roofing industry is constantly evolving. New technologies, materials, safety standards, and construction codes are always being introduced. Keeping up with these changes is crucial to staying competitive and compliant. By joining an association, you gain access to training programs, workshops, and certification courses that can keep your skills and knowledge up-to-date.
Some Areas of Training That Can Help:
• New Roofing Techniques: Stay on top of the latest materials and techniques for better efficiency and quality.
• Safety Protocols: Roofers face one of the most dangerous jobs in construction. Associations offer safety training to reduce on-the-job risks.
• Business Development: Learn how to better manage your finances, marketing, and operations to improve your bottom line.
- Staying Ahead of Industry Trends
Roofing, like any other industry, is shaped by trends. Whether it’s new roofing materials, energy-efficient roofing technologies, or sustainability practices, staying ahead of the curve can give your business a significant competitive edge. Associations often provide industry reports, market research, and newsletters that keep you in the loop on the latest developments in the roofing world.
As a member of an association, you get first-hand access to information that helps you stay ahead of trends, which in turn helps you:
• Make Informed Decisions: Whether it’s adopting a new technology or introducing a new service, you’ll have the knowledge you need to make decisions that will benefit your business.
• Understand Market Demand: By staying current on trends, you’ll know where to direct your marketing and business efforts to capitalize on emerging opportunities.
- Improved Credibility and Trust
In a competitive market, trust is everything. Joining a recognized industry association helps to boost your business credibility and demonstrates your commitment to professionalism and high standards. This can significantly impact your reputation in the eyes of clients, partners, and prospects.
Many associations have a certification program that allows you to become a certified member, further enhancing your professional standing. It shows potential clients that you have met the industry’s standards and are committed to quality workmanship.
Here’s why this matters:
• Trust with Clients: Clients are more likely to hire professionals who are recognized by an industry body.
• Competitive Advantage: When bidding on projects, the fact that you’re a member of a respected association can set you apart from competitors.
- Advocacy for the Roofing Industry
Roofing professionals face a range of challenges, from navigating local regulations and building codes to dealing with supply chain issues. Industry associations advocate on behalf of their members to help improve the industry’s overall conditions. They work with local governments, regulatory bodies, and other stakeholders to ensure that roofing professionals’ voices are heard.
For example, some associations provide lobbying efforts to:
• Shape Policies and Regulations: Work to influence changes in local or national regulations that impact the roofing industry.
• Promote Safety Standards: Ensure that safety regulations are continually updated to reflect the risks roofers face.
• Protect Industry Interests: Whether it’s dealing with labor shortages, material price hikes, or unfair competition, industry associations fight for better conditions.
The Business Impact of Joining Industry Associations
While the benefits of joining an industry association are clear from a personal and professional standpoint, they also translate directly to business growth. When you invest time and resources into being a part of these associations, you’re investing in your company’s future.
- Better Client Retention and Referrals
Being associated with a respected industry body signals to clients that you take your business seriously. When clients know you’re committed to staying up-to-date with the latest techniques, materials, and safety standards, they are more likely to refer you to others or become repeat clients.
- Opportunities for Government and Large-Scale Contracts
Many industry associations have established relationships with local, regional, or national government bodies. They often provide their members with access to tenders and government contracts, which are sometimes only available to those with recognized credentials or certifications. If you’re looking to scale your roofing business, these opportunities can be a game-changer.
- Discounts on Products and Services
Many roofing industry associations negotiate discounts for their members on products, tools, equipment, and services. Whether it’s discounted roofing materials or access to industry insurance at a reduced rate, these discounts can help lower your costs and improve your profit margins.
How N3 Business Advisors Can Support Your Growth
At N3 Business Advisors, we specialize in helping businesses in the construction sector, including roofing companies, navigate growth challenges and expand their reach. Whether it’s improving your operational efficiency, scaling your business, or developing strategic partnerships, and selling your business, we have the tools and expertise to guide you.
By combining the resources of an industry association with expert business advice from N3 Business Advisors, you’ll be well on your way to not only surviving but thriving in today’s competitive roofing market.
Key Takeaways
Joining an industry association offers roofing professionals a wealth of benefits—from networking opportunities and professional development to improved credibility and business growth. In a competitive industry like roofing, aligning yourself with a trusted association can set you apart, provide valuable resources, and help propel your business to new heights.
Read our previous article; General Roofing Business Tips to Make You Successful!
Disclaimer:
Any information provided here is for informational purposes only. It should not be considered as legal, accounting, or tax advice. Prior to making any decisions, it’s the responsibility of the reader to consult their accountant and lawyer. N3 Business Advisors and its representatives disclaim any responsibilities for actions taken by the reader without appropriate professional consultation.
